Sales Training
Sales professionals provide more impact to a dealership when they use salesmanship to sell vehicles rather than selling special incentives. To maximize a salesperson's effectiveness in the dealership, the Sales seminar helps attendees develop the skills needed to produce satisfied and repeat customers.
This hands-on workshop is structured for sales professionals of all levels. Special emphasis is placed on interviewing the customer, overcoming up-front objections, finding the right vehicle the first time, presenting the vehicle, soliciting a cash down payment, and using highly effective negotiation and closing techniques.
| Salespeople will develop the skills and knowledge to:
- Build rapport with customers
- Read and understand verbal and nonverbal communication
- Properly present the right vehicle the first time
- Solicit a cash down payment from customers and demonstrate the benefits to the customer
- Conduct proper trade evaluations
- Obtain customer commitment
- Maximize CSI through vehicle delivery
- Conduct a successful follow-up campaign
- Prospect to increase the dealership's customer base
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